Puff Daddy

One of the most important pop figures of the 1990s, Sean "Puff Daddy" Combs not only managed the careers of rappers such as the Notorious B.I.G., Black Rob, and Mase, he also ran the entertainment company Bad Boy, dated actress Jennifer Lopez, and ran in high-society circles of New York's politicos, fashion mavens, and entertainment moguls. He has run a successful clothing line (Sean John), created a hit TV reality show (MAKING THE BAND), acted on Broadway, and, through all the above activities, has become one of the wealthiest and most influential people in the entertainment world. Alternately known as Sean Combs, Puff Daddy, P. Diddy, and Puffy, by the year 2005 he was officially referring to himself as Diddy.