Fredrik Friis

Hans Fredrik Friis-Olsen, born 2 April 1923 in Sandefjord, Norway, died 15. mars 2008, was one of Norways first talent scouts, music manager(s) and producer(s). He was also a noted composer, lyricist and singer, producing more than 600 songs of his own. Friis was one the early pioneers in the Norwegian music business, even much underappreciated, discovering artists who would not only plague the national charts, but also seek International notoriety, at a time where Norway did not have any infrastructure, nor much plans for its music exportation. Most famous is Anita Hegerland. But Nationally, Teddy Nelson, Eivind Løberg, Gluntan and Ivar Simastuen. At the age of 83 Friis entered the British pop charts (at nr.7) with his song "It's Not That Easy", performed by British artist Lemar. He made his recording debut in 1951.