Last modified: 1 August 2014
WHAT ARE COOKIES AND WEB BEACONS?
A cookie is a small file containing a string of characters that is placed on your computer, mobile phone or other device when you access a website or other web content.
Web beacons are electronic image files or other technologies that may be embedded within websites or emails. They may be used to keep count of visitors, record when and if an email or website is viewed, or access certain cookies.
We and our third party tracking-utility partners may from time to time gather certain Information automatically via such cookies, web beacons and similar technologies and store it as Log Data.
We use our own cookies, web beacons and similar technologies to personalise your experience on our services and for various other purposes, including:
- remembering you. For example, cookies, web beacons and similar technologies can help us identify you as a registered user of our services or keep the preferences or information that you have previously provided;
- credit card information and other financial data required to process payments when using one of our services may be collected and stored by third party payment processors or our own payment processors. Those payment processors may provide us with a cookie or similar technology that enables you to make additional purchases using the payment information you have already provided.
Please note that we use our cookies, web beacons and similar technologies for these purposes, but may make certain aggregated Non-Personal Information obtained through these technologies available to advertisers and other partners to analyze how you and others use our services and to serve advertising.
TYPES OF COOKIES
We further describe in the below table how we use certain types of cookies within our services.
Some or all of such cookies (or other web beacons or similar technologies) may be stored in your browser. Your browser may enable you to block or manage cookies or web beacons. However, please remember that if you do so, we may not be able to provide you with the optimal experience through our services and some of our services may not function properly.
Category of cookies use
These cookies notify us when you access our services, so to enable us to provide suitable and secure services and experience to you.
For example, these cookies will inform us when you have logged onto WeChat, allowing us to identify whether you have safely logged onto WeChat and to display information within WeChat that specifically pertain to you.
We use such cookies to record your layout, appearance and other custom preferences and settings, to ensure our services are personalised for you.
For example, we use such cookies within our services to:
We use such cookies to ensure the security of your Information and our services, and to prevent fraudulent, criminal or other suspect activities.
For example, such cookies can identify whether you have logged onto our services in your usual location, and to prevent identity theft and other misappropriation of your Information.
We use such cookies to perform and improve our services.
For example, such cookies assist us to pre-fill your account details in the login or other fields of our services, to help you use our services more efficiently.
We use such cookies to improve the speed, performance and efficiency of our services.
For example, such cookies can facilitate router flow between servers and assess the speed of loading of our services by different users. We may also use such cookies to save information temporarily in your browser, to enable a faster loading and response speed when you visit our services.
We use such cookies to follow up and improve our services, and to provide us with reference data for research and development of new services or functions.
For example, cookies help us better understand how you use our services and thus make it possible for us to improve your and other users’ experiences within our services. Such information may include the amount of time spent by you at each process when you access our services, as well as the pages and functions your access on our services.
We use such cookies to optimise advertising and ensure that they are relevant to you.